For Series A to FTSE 100 product organisations
When product teams are stretched, trust is low and pressure is high, I help leaders regain clarity, confidence and momentum.
Trusted by product leaders, founders and teams
The 6 most common complaints in scaling orgs, and what's really behind them.
Patterns I see inside scaling teams. If two or more land, you might need my help.
Delivery is unpredictable, dates are absent, or missed. Execs lose confidence. Teams avoid committing.
Teams work hard, but priorities keep shifting, revenue is plateauing and burnout is rife.
Lots of shipping, not a lot of progress. Customers stay frustrated, business metrics don't move.
Direction changes on gut instinct. Product feels reactive. There is no long term plan.
Sales doesn't trust product. Engineering feels overpromised. Tensions bubble up in meetings.
Product is seen as a bottleneck or black box. Founders step in to 'help'. PMs lack influence. Hiring has stalled.
Free download
Root causes, COACH diagnosis and one step better for each.
Who I work with
I work with Series A to FTSE 100 businesses where product is important for growth, but the system is under strain.
You're growing 40%+ YoY, and product is a key driver. You need your product function to be a more visible growth engine, not a source of drag.
You're navigating major organisational change: high-growth, product-led or AI transformation. You need your product function to adapt fast.
You have capable people who need to show up with more authority, clarity and influence and keep up with the pace of change.
About
I'm Emma van Dijkum. I've spent 18 years building products, teams and operating models in high-growth environments.
I helped scale product at two unicorns, Funding Circle and Multiverse, including growing a team from 16 to 120 as a product executive.
For the past 3 years I've helped founders and product leaders diagnose organisational problems, fix the system and drive more impact through product.
I'm not a generic executive coach. I've sat in the product seat, built the teams and navigated the pressure.
How I work
Most product organisations struggle because the system around the people is not optimised. COACH is the diagnostic framework I use to find where the breakdown is happening and fix it at the root.
Clear strategy, success metics, shared-understanding and trade-offs.
Empowered teams with boundaries, incentives and decision-making.
Strong execution rhythms and measurable progress. It's clear who is, and who is not performing.
Trust, alignment, consistency and executive influence. Everyone has the right information.
Clear prioritisation. Doing fewer things better.
Work with me
Every engagement starts with a 30-minute discovery call so we can scope to the problem you're actually trying to solve.
For leaders & teams
Support, guide and upskill product people in the age of AI.
Best for
Thought-partner to senior leaders
Hire, upskill, restructure or restrategise, I plug in alongside existing leadership.
Best for
Embedded leadership
I step in as your fractional Chief Product Officer. I'll help lead the function, create the strategy, and hire the team and full-time replacement.
Best for
Are you a senior product leader?
Case studies
Executive Coaching
A newly promoted Head of Product at a FTSE 100 financial services company was struggling with confidence and visibility at executive level.
15% improvement in confidence. 10/10 feedback from the CPO following a critical strategic meeting.
From
To
Product Advisory
A Series A B2B AI SaaS business was losing stakeholder trust and team engagement during a period of rapid organisational change.
40% improvement in stakeholder trust within three months. 20% increase in team engagement during organisational change.
From
To
Product Advisory
A CPTO at a Series A startup had gone nine months without a successful hire into Product and Design, with delivery risk increasing and team confidence low.
Product and Design team hired within six months. Confidence in the hiring process restored.
From
To
In their words
"Emma's coaching is not just about achieving success — it's about evolving into a leader who is true to themselves."
Jonathan Gall
Managing Director, BBH
"Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for growth."
Caroline Ewerton
SVP Product, DAZN
"She brings a wealth of experience and a brilliant, warm coaching style that has helped each of us grow as individuals & guide us through a complex transformation."
George Cairns
Head of Product, Lloyds Banking Group
"Her positivity and helpful insights significantly improved my skills as a product and people leader."
Rūta Šeškauskaitė
Director of Product
"Coaching helped me respond with more clarity and not spiral into self-doubt as easily. I just feel more grounded and able to navigate things without getting stuck."
Georgina Nietzel
Head of Innovation, ERGO
"Emma's experience and impartial position was invaluable — we now have a product function in place that is fit to scale and drive value for our customers."
Jamie Hunter
COO, Aveni
Let's talk
Let's talk.
A 30-minute discovery call. No pitch. We'll figure out whether — and how — I can help.
Prefer email?
emma@product-leadership-coaching.comWhere I work
Based in Spain, working remotely with companies and leaders globally — across UK, EU and US time zones.
Newsletter
I’ve helped build two unicorns by scaling product in high-complexity environments. This is where I share the hard-won lessons and raw stories most people don’t talk about — with actionable tips and tricks.