The CPO Coach and Advisor
When product teams are stretched, trust is low and pressure is high, I help leaders regain clarity, confidence and momentum.
Trusted by product leaders, founders and teams
Who you'd be working with
Emma is a CPO coach and product advisor who helps product leaders and teams thrive under pressure. She has spent 18 years building products, teams and operating models in high-growth environments.
She scaled product at two unicorns, Funding Circle and Multiverse, latterly as VP Product, including growing a team from 16 to 120 as a product executive.
Since 2023 she has coached 200+ product leaders, founders and executive teams, from Series A scale-ups to FTSE 100s. She is qualified with the AOECC.
Not a generic executive coach: Emma has sat in the product seat, built the teams and navigated the pressure.
The 6 most common complaints in scaling orgs, and what's really behind them.
Patterns I see inside scaling teams. If two or more land, you might need my help.
I diagnose the root cause with COACH, my five-part framework for product organisations.
Delivery is unpredictable, dates are absent, or missed. Execs lose confidence. Teams avoid committing.
Teams work hard, but priorities keep shifting, revenue is plateauing and burnout is rife.
Lots of shipping, not a lot of progress. Customers stay frustrated, business metrics don't move.
Direction changes on gut instinct. Product feels reactive. There is no long term plan.
Sales doesn't trust product. Engineering feels overpromised. Tensions bubble up in meetings.
Product is seen as a bottleneck or black box. Founders step in to 'help'. PMs lack influence. Hiring has stalled.
Free download
Root causes, COACH diagnosis and one step better for each.
Who I work with
I work with Series A to FTSE 100 businesses where product is important for growth, but the system is under strain.
You're growing 40%+ YoY, and product is a key driver. You need your product function to be a more visible growth engine, not a source of drag.
You're navigating major organisational change: high-growth, product-led or AI transformation. You need your product function to adapt fast.
You have capable people who need to show up with more authority, clarity and influence and keep up with the pace of change.
Work with me
Every engagement starts with a 30-minute discovery call so we can scope to the problem you're actually trying to solve.
For leaders & teams
Support, guide and upskill product people in the age of AI.
Best for
Thought-partner to senior leaders
Hire, upskill, restructure or restrategise, I plug in alongside existing leadership.
Best for
Embedded leadership
I step in as your fractional Chief Product Officer. I'll help lead the function, create the strategy, and hire the team.
Best for
Are you a senior product leader?
Case studies
Executive Coaching
A newly promoted Head of Product at a FTSE 100 financial services company was struggling with confidence and visibility at executive level.
15% improvement in confidence. 10/10 feedback from the CPO following a critical strategic meeting.
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Product Advisory
A Series A B2B AI SaaS business was losing stakeholder trust and team engagement during a period of rapid organisational change.
40% improvement in stakeholder trust within three months. 20% increase in team engagement during organisational change.
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Product Advisory
A CPTO at a Series A startup had gone nine months without a successful hire into Product and Design, with delivery risk increasing and team confidence low.
Product and Design team hired within six months. Confidence in the hiring process restored.
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In their words
"Emma's coaching is not just about achieving success: it's about evolving into a leader who is true to themselves."
Jonathan Gall
Managing Director, BBH
"Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for growth."
Caroline Ewerton
SVP Product, DAZN
"She brings a wealth of experience and a brilliant, warm coaching style that has helped each of us grow as individuals & guide us through a complex transformation."
George Cairns
Head of Product, Lloyds Banking Group
"Her positivity and helpful insights significantly improved my skills as a product and people leader."
Rūta Šeškauskaitė
Director of Product
"Coaching helped me respond with more clarity and not spiral into self-doubt as easily. I just feel more grounded and able to navigate things without getting stuck."
Georgina Nietzel
Head of Innovation, ERGO
"Emma's experience and impartial position was invaluable: we now have a product function in place that is fit to scale and drive value for our customers."
Jamie Hunter
COO, Aveni
FAQs
Let's talk
Let's talk.
A 30-minute discovery call. No pitch. We'll figure out whether and how I can help.
Prefer email?
emma@product-leadership-coaching.comWhere I work
Based in Spain, working remotely with companies and leaders globally, across UK, EU and US time zones.
Newsletter
I’ve helped build two unicorns by scaling product in high-complexity environments. This is where I share the hard-won lessons and raw stories most people don’t talk about, with actionable tips and tricks.