Meet Emma.

Emma in Barcelona on stairs

My mission is to build the next generation of CEOs, starting with today’s ambitious, under-supported product leaders.

As AI reshapes business, tech fluency is no longer optional at the top. Product leaders are uniquely positioned to step up—if they’re supported before they tap out of the game.

previously leader at:

Multiverse Logo
Funding Circle logo
EF Education First logo
Naked wines logo
Octopus logo
Emma on steps in Girona

My Story.

I became a Director of Product by 30, often the only woman in the room.

For the next 8 years, I held senior roles at companies like Multiverse, Naked Wines, and Octopus. I led through reorgs, transformations and intense growth pressure.

It was exciting, rewarding but at times incredibly lonely. Mentors and coaches helped me stop second-guessing and lead with confidence.

In 2023, I left my VP Product role six months pregnant with a toddler in tow, started my business and moved to Spain. Since then, I’ve worked with 150+ product leaders across Europe and the UK, helping them lead with more clarity, confidence, and ease.

Try a free 30-minute consultation.

Emma sitting in the sun in girona with a glass of water in her hand

My Approach

I bring 15+ years of product leadership and accredited coaching training, so I get your world, and I know how to challenge and support you in it.

What to expect:

  • Goal setting and benchmarking

  • Challenge and support

  • Feedback and guidance when helpful

  • Coaching tailored to your challenges, not a template

What I believe:

  • We can control more than we think, but often not what we’re focused on

  • Visualisation leads to actualisation

  • Self-awareness drives growth

What clients say:

“Her approach is an amazing blend of support, guidance, and incredible questions—she seamlessly floats between being a mentor and a coach.”

Talia King, Managing Director, Connectr Talent Technology

“We couldn’t have achieved the pace of product transformation we have without Emma’s support.”

Ben Doherty, Head of Product, Lloyds Banking Group

Life in Girona

I recently moved to Spain from London with my partner and two small children (ages 3 and 2).

I split my time between coaching, parenting, the gym, and the occasional Hyrox competition - as well as desperately trying to learn Spanish.

My goal, just like yours, is to keep growing in a way that feels both ambitious and sustainable.

Emma in Girona, on the bridge