Clarity & confidence to help you scale.
Product leadership coaching and consultancy to help ambitious product leaders and teams create and hit goals, and thrive when the pressure is on.
I’m emma, executive coach.
“Product is hard. people are harder. I can help you thrive no matter the odds.”
150+ leaders coached in since July 2023
Rated 8.5/10 for transformational impact
+40% team engagement in under 6 months
5 product org transformations
Scaled 2 unicorns: Funding Circle & Multiverse
trusted by leaders at
scale with less chaos and more confidence.
Work with me if:
✔️ You’re in an organisation that’s scaling or transforming (Series A-C or large businesses)
✔️ You’re an ambitious senior product leader in a high challenge, low support environment
✔️ You’re leading through change – shifting priorities, evolving strategies, maybe even low trust.
✔️ Your product team needs to scale fast – up-skill, hire, and deliver under pressure.
I’m the right partner for:
Senior product leaders: Heads, Directors, VPs, or CPOs leading under high pressure.
Founders, CEOs, and exec teams who lack deep product leadership experience.
Book your free 30-minute consultation
I’ve been in your shoes
I’ve spent 17 years building and scaling products, leading teams, and navigating the messy middle of growth.
Along the way, I:
Helped scale two UK unicorns : Funding Circle & Multiverse
Transformed multiple product organisations from struggling to thriving
Coached 150+ product leaders who then were promoted, gained confidence and found great new roles.
Now I combine real-world product leadership with accredited executive coaching to help ambitious leaders and teams scale, with more clarity, confidence, and less chaos.
Now I can help you scale too.
for Businesses
Find out the real strength of your team through expert evaluation
Build leadership and teamwork muscle
Gain clarity on what product excellence looks like and drive real results
Hire and up-skill your team
Help your org grow up - before your revenue slows
for Senior leaders
Find your strengths as a leader
Gain clarity in your future career
Gain confidence in yourself
Feel supported and motivated every step of the way
Scale your leadership to reach its ultimate potential
Hear from my clients.
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![Jonathan Gall Image]()
"Emma's coaching is not just about achieving success—it’s about evolving into a leader who is true to themselves"
Jonathan Gall, Managing Director, BBH
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![Caroline Ewerton image]()
“Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for growth.”
Caroline Ewerton, SVP Product, DAZN
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![Close-up of a smiling bald man in a suit and white shirt against a plain background.]()
“She brings a wealth of experience and a brilliant, warm coaching style that has helped each of us grow as individuals & guide us through a complex transformation.”
George Cairns, Head of Product, Lloyds Banking Group
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![Rūta Šeškauskaitė image]()
“Her positivity and helpful insights significantly improved my skills as a product and people leader.”
Rūta Šeškauskaitė, Director of Product
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![Georgina Nietzel photo]()
“Coaching helped me respond with more clarity and not spiral into self-doubt as easily. I just feel more grounded and able to navigate things without getting stuck.”
Georgina Nietzel, Head of Innovation, ERGO
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![Jamie Hunter Photo]()
"Emma’s experience and impartial position was invaluable - we now have a product function in place that is fit to scale and drive value for our customers."
Jamie Hunter, COO, Aveni
My Substack.
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Are you an "underconfident overachiever"?
It takes one to know one. A must read for anyone achieving success but it doesn’t feel great.
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How I Coach Product Leaders (and Why)
From VP to coach: blending mentorship and coaching to support product leaders through scale, complexity, and change.
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What happens when scaling under pressure
The hidden weight behind progress, and what’s possible when we put it down.
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The truth about scaling product at unicorns (from someone who's done it twice)
Reflections on scaling unicorns most people don't speak openly about
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The real reason product leaders leave
Insights from conversations with top product leaders in scaling companies.
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How to build a team that scales
Real examples and principles on how to structure your product org as you scale.