For product leaders

scale your leadership, scale your impact.

Expert executive coaching for top product leaders to help them thrive when its hard and lonely.

Explore the 7 dysfunctions of scaling businesses

A short diagnostic to help you name what’s driving the pressure and where early leverage might be.

Emma happy

Increase your confidence and succeed in a tough job.

Product leadership isn’t for the faint-hearted. Bosses who are impatient, competing stakeholder demands, complex products, and constant pressure. It can feel like you’re carrying it all alone.

That’s why I created the LEVEL UP series (see below) to support wherever you are in your product leadership career.

With the right support in your corner, you can turn that pressure into progress, leading with more confidence and clarity, helping you achieve the results you know you’re capable of.

Trusted by leaders at

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Payoneer Logo
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Work with me
The Level up Series

  • Level Up "Boost"


    Navigate a career transition with confidence, or enable a quick shift.

    Six remote 1-hour coaching sessions

    ✓ Pre-paid in full, booked when you need it.

    Unlimited ad-hoc support via email or whatsapp

    ✓ Lifetime Substack access

    Use them within 6 months

    From £3200

  • Level up "Reflect"


    Regular reflection to make sure you’re on the right path to meet your goals.

    One remote 1-hour coaching session a month

    Set time a month, with flexibility to move

    Unlimited ad-hoc support via email or whatsapp

    Lifetime Substack access

    Cancel anytime with one month notice

    From £500 a month

  • Level up "Thrive"


    Feel truly supported through chaos and reach your goals faster.

    Two remote 1-hour coaching sessions a month

    ✓ Agreed slots every two weeks, with flexibility to move

    Unlimited ad-hoc support via email or whatsapp

    Lifetime Substack access

    Cancel anytime with one month notice

    From £990 a month

Emma sitting in the sun in girona with a glass of water in her hand

My Approach

I bring 17 years of product leadership and accredited coaching training, so I get your world, and I know how to challenge and support you in it.

What to expect:

  • Goal setting and benchmarking

  • Challenge and support

  • Feedback and guidance when helpful

  • Coaching tailored to your challenges, not a template

What I believe:

  • We can control more than we think, but often not what we’re focused on

  • Visualisation leads to actualisation

  • Self-awareness drives growth

Book your free 30-minute consultation.

Rated 8.5/10 for transformational impact.

350+ hours of coaching.
150+ leaders.

What clients are saying:

 

“She helped me build more confidence about the path I am taking and uncover insights that resonate with my core values.”

— Jonathan Gall, CPTO

“Emma creates a trusting environment, allowing for open and honest discussions crucial for personal and professional growth.”

— Caroline Ewerton, SVP Product, DAZN

“Her positivity and helpful insights significantly improved my skills as a product and people leader.”

— Rūta Šeškauskaitė, Product Director

FAQs

  • As an accredited Executive coach I use tools and techniques learned from training, mixed in with mentorship from 15 years as a Product professional.

    Coaching is a thought partnership designed to help you unlock clarity, confidence, and traction—fast. In our sessions, we zoom out to see patterns and zoom in to solve what’s getting in your way. I’ll ask questions, offer observations, and occasionally challenge your assumptions, all in service of your goals. You leave with fresh insight, practical next steps, and often, a sense of relief.

    Think of it as structured reflection meets strategic support—grounded in your real leadership context.

  • Coaching is an investment in yourself, and many businesses support their leaders because they realise this. The ROI is felt by getting that clarity, gaining that promotion, or getting ourselves unstuck and feeling better. Sometimes that’s priceless.

    As a rough guide for individuals, you can expect to invest around £3000 to see results.

    My coaching packages range depending on the level of support you need, starting from 6-sessions to ongoing biweekly support.

    If you're not sure what’s right for you, book a no-pressure intro call and we’ll figure it out together.

  • Most clients start with bi-weekly sessions to build momentum and reflection muscle. Some shift to monthly once they’ve hit a rhythm. Coaching can be highly flexible: the cadence should serve your capacity and the pace of change you're navigating.

  • I’m currently only taking limited new clients, so if you want to get a spot, get in touch and I can let you know the timelines!

  • I coach ambitious but under-confident leaders. Often Heads of Product, new VPs, or CPOs scaling fast. They’re smart, driven, and self-aware… but they’re also navigating messy team dynamics, imposter syndrome, or the weight of being “the one in charge.”
    If you’re wrestling with how to grow yourself while growing your impact, you’re in the right place.

  • That depends on what you're bringing to the table—but common outcomes include:

    • Clearer decision-making in complex situations

    • More confidence in your leadership instincts

    • Better communication with peers, execs, or your team

    • Less overthinking, more action

    • Tools to navigate imposter syndrome, overwhelm, or people dynamics

    • Clarity on career goals, CV, story & accountability for next career step

    You’ll leave sessions with fresh perspective and concrete next steps. And over time, you’ll see a shift: from reacting to leading more intentionally.

    When asked how transformational our coaching was, clients gave it an average rating of 8.5 out of 10.

  • Many clients feel a shift after just 1–2 sessions: clarity, relief, or a new way of seeing a stuck point.

    Deeper, lasting changes (like reworking a leadership habit or navigating a team challenge) tend to emerge over 3–6 months of consistent work.

    It’s not about fixing you. It’s about giving you space to reflect, reframe, and lead with more focus and freedom.

  • It’s important to know the difference between these 3:

    • Therapy often looks backward to heal.

    • Mentoring shares advice based on someone else’s experience.

    • Coaching helps you look forward, reflect, and act—with someone in your corner who won’t hand you answers but will help you find your own.

    I will firmly stay in the coaching and mentorship roles - but sometimes clients say coaching can feel quite therapeutic!