scale WITH Clarity & confidence.
I help ambitious product executives and orgs in growth environments hit goals and thrive when the pressure is on.
Trusted by leaders at
I’m emma, executive coach & ADvisor.
I’ve spent 17 years building and scaling products, leading teams, and navigating high-growth chaos.
Along the way, I’ve helped scale two UK unicorns: Funding Circle & Multiverse and transformed multiple product organisations from struggling to thriving.
Now I combine real-world product leadership with accredited executive coaching to help ambitious leaders and teams scale with more clarity, confidence, and far less chaos.
Product is hard. people are harder. I can help you excel at both.
150+ leaders coached
8.5/10 transformational impact
+40% team engagement within 6 months
Scaled 2 UK unicorns
5 product org transformations
Reach your full product potential.
for Businesses
You’re a scaling Series A-C or Enterprise business. I help you to:
Evaluate your product organisation’s capabilities
Create a high-performing and happy product organisation
Understand what product excellence looks like
Hire and up-skill your product team
for product execs
You’re a Head of Product, Director, VP or CPO. I help you to:
Recognise your strengths
Hone your influencing skills, and master the CEO and board
Give you clarity in your next steps
Increase your confidence
Support you to avoid burnout
Book A free 30-minute consultation
Hear from my clients.
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![Jonathan Gall Image]()
"Emma's coaching is not just about achieving success—it’s about evolving into a leader who is true to themselves"
Jonathan Gall, Managing Director, BBH
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![Caroline Ewerton image]()
“Her empathetic approach creates a trusting environment, allowing for open and honest discussions that are crucial for growth.”
Caroline Ewerton, SVP Product, DAZN
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![Close-up of a smiling bald man in a suit and white shirt against a plain background.]()
“She brings a wealth of experience and a brilliant, warm coaching style that has helped each of us grow as individuals & guide us through a complex transformation.”
George Cairns, Head of Product, Lloyds Banking Group
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![Rūta Šeškauskaitė image]()
“Her positivity and helpful insights significantly improved my skills as a product and people leader.”
Rūta Šeškauskaitė, Director of Product
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![Georgina Nietzel photo]()
“Coaching helped me respond with more clarity and not spiral into self-doubt as easily. I just feel more grounded and able to navigate things without getting stuck.”
Georgina Nietzel, Head of Innovation, ERGO
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![Jamie Hunter Photo]()
"Emma’s experience and impartial position was invaluable - we now have a product function in place that is fit to scale and drive value for our customers."
Jamie Hunter, COO, Aveni
Content for scaling leaders
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![Underconfident overachiever]()
Are you an "underconfident overachiever"?
It takes one to know one. A must read for anyone achieving success but it doesn’t feel great.
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![Emma van Dijkum in front of steps]()
How I Coach Product Leaders (and Why)
From VP to coach: blending mentorship and coaching to support product leaders through scale, complexity, and change.
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![An illustrated person mountaineering on a steep rock wall, wearing a helmet, backpack, and climbing gear.]()
What happens when scaling under pressure
The hidden weight behind progress, and what’s possible when we put it down.
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![Busy city scape]()
The truth about scaling product at unicorns (from someone who's done it twice)
Reflections on scaling unicorns most people don't speak openly about
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![product leader sweating]()
The real reason product leaders leave
Insights from conversations with top product leaders in scaling companies.
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![organisational mess]()
How to build a team that scales
Real examples and principles on how to structure your product org as you scale.
